CLIENT: USA HOCKEYPROJECT: DRYLAND TRAINING DECKSDETAILS: ART DIRECTION + ILLUSTRATION + DESIGNCLIENT LOCATION: COLORADO SPRINGS, CO
The American Development Model (ADM) “decks” are training tools for America’s youth hockey coaches. The cards are provided as a turnkey solution, allowing coaches to show up at the rink, pull cards out of the deck, and run an off-ice training session.
The decks are color coded to key areas of physical development, so one card from each color group equals one off-ice training session. USA Hockey’s goal is to standardize training for youth players so they get complete and consistent development throughout the years, across America.
The project went through some growing pains, as the scope of standardizing a training protocol to maximize potential in youth athletes is not an easy task! The print job was complex, requiring some creativity to stay on track with the budgets and timeframe, while producing a durable product.
30,000 decks were printed in the first run, and cards continue to be reprinted as needed. Feedback from coaches on the usability and benefits of these decks has been very positive.
The dryland cards are also available on USA Hockey’s website. Coaches can print the documents or view them online: USA Hockey Dryland Decks
This was a fun project. Shortly after completion of this project, Sher Designs and USA Hockey combined forces to work on the Learn To Skate project.