SIMMONS + OAKLEY PROJECT

CLIENT: WADE SIMMONS/ROCKY MOUNTAIN BICYCLES + OAKLEY
PROJECT: SIMMONS SPECIAL EDITION BIKE + OAKLEY GLOVES
DETAILS: ART DIRECTION + PRODUCT DESIGN + PRINT DESIGN
CLIENT LOCATION: NORTH VANCOUVER, BC

Graphic, color scheme and aesthetic for Wade Simmons’ Special Edition, limited run bicycle frame and Oakley gloves. The handcrafted graphic was a visual of Wade’s history in the sport, and his roots. North Shore Vancouver Mountains, Wade’s trusty VW Vanagon, and the crutches he had to rock for several months after a groundbreaking freeriding stunt reference his story.

Oakley did a cross promotion / collaboration with Rocky Mountain bicycles, and produced a signature glove with the Sher Designs Simmons SE graphics in the featured blue color.

Each bike shipped with a sticker sheet and a pair of Simmons signature Oakley gloves.