CLIENT: JAMES HOGG HEART + LUNG INSTITUTEPROJECT: JERSEY DESIGNDETAILS: ART DIRECTION, DESIGN, ILLUSTRATIONCLIENT LOCATION: NORTH VANCOUVER, BC
Custom cycling jersey was designed to promote and unify the James Hogg Heart + Lung Institute “Road Hoggs,” a group of employees participating in organized charity bike rides. Goal was to create a visible presence while highlighting the relevant anatomy – and looking cool! Jersey has been well received and will be produced in volume and sold to profit the charity. I donated the design work as my contribution to the cause.