METROPOLIS

CLIENT: TEAM MAXXIS/ROCKY MOUNTAIN
PROJECT: RACE TEAM BRANDING
DETAILS: ART DIRECTION + DESIGN
CLIENT LOCATION: VANCOUVER, BC

Concepts, designs, color schemes, and branding for the Metropolis urban series by Rocky Mountain Bicycles. This new lineup addressed the growing urban bike market. Idea was to mesh “fashion” accents with a sleek look.

The graphics appear on the seat tube of the bike, with a small “patch” graphic on the top of the top tube. The branding is “Metropolis,” with a small “Rocky Mountain” on the top tube and the standard RMB head badge.

The bike models were designated with urban airport codes instead of model numbers.

The original concepts included additional designs that were “rejected” in the early product meetings.