HUSTLE N’ FLOW

CLIENT: ROCKY MOUNTAIN BICYCLES
PROJECT: FLOW, FLOW UK PROJECT
DETAILS: ART DIRECTION + PRODUCT DESIGN + ILLUSTRATION
CLIENT LOCATION: NORTH VANCOUVER, BC & THE UK

Hustle is what it takes to get yourself a sweet ride, and flow is what you need to do that new whip justice! If you have the two together, at the same time, life is probably pretty good.

The grey and teal color was the top of the line Flow DJ model, complete with steel frame and teal accent parts.

The red/white/blue Flow UK was released as a special colorway for pro athlete and 4x mountain bike superstar Scott Beaumont. Representing for the UK, and rockin’ the GB colors, this graphic was released several months prior to the actual model release.