FLATLINE SE GULLY

CLIENT: ROCKY MOUNTAIN BICYCLES / GEOFF GULEVICH
PROJECT: SPECIAL EDITION BIKE
DETAILS: ART DIRECTION + PRODUCT DESIGN + ILLUSTRATION
CLIENT LOCATION: NORTH VANCOUVER, BC

Logo design and bicycle product design (aesthetics) for Geoff Gulevich special edition bicycle frame.

The final product is showcased above. Custom painter Jeff Kittler and I worked for several months to develop this lustrous purple color with our German paint supplier. You can see Gully’s wing logo in action. We were all excited about the finished product, and this bike drew a lot of attention at the industry trade shows!

The wing logo started with a series of sketches of the wings. Reworked on paper several times, eventually finalized on the computer. Geoff requested that a maple leaf and devil horns be included in the design. Wings had to be aligned horizontally so they would fit on the small surface area of a bicycle frame. Lots of elements to incorporate.

It’s always fun to see all the details come together, especially on a limited edition product.