CLIENT: ROCKY MOUNTAIN BICYCLESPROJECT: BOROUGHS BIKE + TEESDETAILS: ART DIRECTION + DESIGNCLIENT LOCATION: NORTH VANCOUVER, BC
Bicycle graphics for the Rocky Mountain Boroughs fixed-gear model. White. Urban. Pimp. Design goal was clean, sharp, minimal. I worked with Patrick LeClerc, RMB product manager, and Manon Pruneau, graphic designer on this project.
Tee design matched the top tube graphic from the Boroughs model. The “blocks” design on the Boroughs bike was filled in, for the tee I reversed it to outlines to keep it abstract and a little more subtle. The minimal color scheme of the graphic combined with brightly colored tees = hipster heaven.